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Step 1: Find the right keywords
Keywords are the words that web surfers enter in search engines to
find web sites. It is important that your web site has good search
engine rankings for popular keywords that are related to the theme
of
your web site. In this manual, we use the term "keywords" for
single word keywords and for keyword phrases.
The right keywords are important to the success of your SEO
activities!
It's pointless to optimize your web pages for keywords that nobody
uses in the search engines. In addition, in order to get targeted
visitors, the keywords must not be too broad or too general.
How can I Find the right Keywords?
IBP's Keyword Generator tool helps you to build a list of keywords
that people use on search engines to findyour web site.
Which keywords are the right keywords for your web site?
Use focused and targeted keyword phrases that are common enough so
the web searcher will use them, but selective enough that they
don't return millions of matches. Very specific keywords generate
highly qualified, targeted traffic that increases your sales. The
first step in choosing the right keywords is to make them very
specific.
· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you
For a successful online marketing campaign, you have to target
the right keywords. The keywords you use should be relevant for
your web site and web surfers should be searching for your keywords.
Most people use a two to four word phrase in a search, so phrases
are very effective. Single words cannot be promoted effectively.
For example, it is not likely that someone looking for "free
software download" is going to type just "software" into the search
box.
Avoid the most popular keyword phrases because you'll be
competing with millions of other pages for a search engine's
attention. It is unrealistic to think that a new web site could
rank number one on apopular phrase like "mp3". More established
companies who have been on the Internet for several years will have
the big advantage of a high link popularity.
Internet users who use four-word searches are more likely to
purchase goods or services than those using fewer words (source:
Oneupweb Research).
If you want to successfully promote your web site on the
Internet, you have to choose the right keywords. If you target the
wrong keywords, your web site promotion efforts will be in vain.
GO to
Step 2:
Optimize your web pages
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