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An introduction to search engine marketing
Why do you have to optimize your web pages for search engines?
New web sites can be submitted to search engines by filling out an
online form. Unfortunately, a submission of your web site to search
engines is not enough. Without optimizing your web pages, your web
site will be listed in position 7,523 of 634,234,202 result pages.
Only a few web surfers look further than the first or second
result page of a search engine
75% of searchers never look further than page one (Source: Georgia
Institute of Technology). Most search engines display ten results
on the first page; and very few searchers click the links to look
at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look
beyond the second page of search results." Danny Sullivan, ClickZ
Search Engine Marketing Columnist, puts it out this way: "Being
listed 11 or beyond means that many people may miss your web site."
You'll only get targeted visitors from search engines if your web
site is listed in the top results.
You must tell search engines what your web site is all about
Search engines must be able to find out what your web site is all
about. If search engines cannot find
out that your web site is about fishing equipment, they cannot give
your web site high rankings for that
keyword.
The process of optimizing your web pages so that search engines can
quickly find out what your web
site is all about is called search engine optimization (SEO). IBP's
Top 10 Optimizer helps you to
optimize your web pages so that they can be listed in the top
results for your keywords.
Step 2: Click here >>>
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