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Step 4: Increase the link popularity of your web site
What is link popularity?
Link popularity has become a very important factor for high search
engine rankings. Generallyspeaking, link popularity is the number
of other web sites that link to your web site.The more other web
sites link to your web site, the higher your search engine rankings
will be.
Theidea behind this concept is that search engines think that your
web site must be important if many other web sites link to your
site.
Of course, the number of links alone is not enough to improve your
search engine rankings. It is also important that the other web
sites are related to your web site. Links from unrelated web sites
won't do your own web site much good. If the links to your web site
include your important keywords in the link text, the effect on
your search engine rankings will be much higher.
If you want to be found for the search term "brown shoes" then it's
much better to get links like
<a href="http://www.example.com">free web page</a>
than links like
<a href="http://www.example.com">Free Download</a>.
If the link to your site includes your search term, search engines
think that your web site must be relevant for this search term.
High link popularity alone won't bring you high search engine
rankings, of course, your web site content
must also be optimized for search engines. It doesn't make sense to
get many incoming links if your web site doesn't have much content.
If search engines find that the links to your web site and the
content on your web site match, they will give your web site high
search engine rankings for its topic.
Step 5:
Check your search engine rankings
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